Oftamédica
With more than two decades of experience, Oftamédica has grown significantly, establishing itself as the leading ophthalmology clinic in Chile. In recent years, it has expanded its range of services and strengthened its reputation in the field of visual health, creating the need for an evolution in its brand identity.
The rebranding project aims to revitalize Oftamédica’s image by aligning its visual identity with its core values: warmth, approachability, rigor, and technology. The new identity seeks to reflect not only the clinic’s expertise and professionalism but also its commitment to innovation and the well-being of its patients.
This redesign brings greater visual clarity and coherence to the brand’s identity system, creating a more accessible and recognizable experience for both patients and the general public. With a modern approach and a refined design, Oftamédica reinforces its leadership in the ophthalmology sector, projecting an image of trust and excellence that accompanies its growth and expansion.
