Pivot is an engineering studio formed by a multidisciplinary team capable of offering global engineering services. We wanted to enhance the multidisciplinary nature of the studio through its naming. To pivot, means turning on an axis. In this sense, the naming suggests the ability of the studio to align itself with any engineering project.
For the logo we redrew Aperçu Mono typeface in order to create a singular graphic mark, beveling the «v» to accentuate the central axis and thus enhance the meaning of the name: pivoting around an axis. The “p” and “t” have also been modified to add balance and constructive quality to the whole.