Ara is Lara Benito’s pharmacy. We created the naming as an extract from the name of the owner (L-ara) to avoid the trend in this sector where pharmacies are named according to the last name of their owner or the neighborhood where they are located.
Ara means now in Catalan, a concept that helps to communicate the fundamental value of the brand: the attentive and close treatment they have with their clients. Because living in the now, in the present moment, implies true attention, listening and connection.
The visual identity communicates purity, delicacy and elegance through a calm color palette linked to the earth and a serif and contrasted typeface.