Bàrbar
Naming and visual identity for a restaurant in the center of Palma de Mallorca
Bàrbar is committed to local, seasonal products, transforming them into exquisite yet simple dishes, crafted with highly refined techniques to enhance the raw ingredients.
The name Bàrbar, a polysemous word in catalan, can mean crude, savage, or extraordinary and incredible. This duality of meanings suggests the transformation of raw ingredients into something sublime. The visual identity focuses on the logo, which design is the result of transforming a grotesque typeface into its refined version, as if it had passed through the chef’s hands. We developed the color palette and the materials used in the menus based on the interior design and the stately character of the venue’s architecture.
