Lara Fraire defines herself as an enthusiast of elegance, delicacy and the beauty of simplicity. She works like an artisan, paying close attention to every detail and being fully involved in the entire process.
We started from the idea of a puzzle as a visual metaphor for the creation of the brand. At a wedding or event, all the pieces of it must fit together for the result to be perfect. Starting from this premise, we created a wordmark made up of small pieces that have been placed with great care to set up the name.
We were also interested in moving away from classic and tacky brands that abound in the sector to propose a more austere identity but without losing the elegance that characterizes Lara.