Viure is the Callet monovarietal from the Mallorcan winery Sa Cabana. It is a young, fresh, and simple wine.
The name aims to evoke the joy of living, inspired by the famous Carpe Diem. To forget about the constraints that prevent us from enjoying the present moment. To take life with humor. To live lightly and laugh at ourselves.
We wanted to communicate this idea through a visual metaphor in which the name VIURE literally jumps for joy, breaking away from its linear, routine, and heavy structure and instead adopting a cheerful, light, and fresh character.